Forward into the Past

Of course a science fiction convention is going to be partly about time travel.

Back to the Future got a nod at the 2019 Worldcon last week with a display of the DeLorean, but part of the convention also did some going forward into the past.

The most involved piece in the masquerade ball (which is more of a series of promenades onto a stage than a ball) consisted of costumed rogues and misfits from the future entering a gazebo-like time portal to go back into the Pliocene.

Meanwhile, fans of epic fantasy, and those aspiring to write it, were treated to historians and authors talking about the middle ages on several panels.

There was a discussion of alternatives to monarchies that authors could turn to to add some variety to their stories, and another giving advice on how feudalism worked in reality and how rare it actually was. There was even a panel about a list of misconceptions about medieval times, brought to life with Medieval Myths Bingo.

My personal favorite was a presentation involving weapons often featured in fantasy novels. Because both presenters were swordsmen, they focused on writing about swordplay while demonstrating specifics with each other and willing audience participants.

It was great fun, but I would also have enjoyed learning more about daggers, spears, battle axes and crossbows. Given the enthusiasm of the crowd, these two instructors could probably have conducted a full day seminar on weapons from the past and it would have been well attended. As it was, they invited participants to join them in the hallway after the talk to handle the weapons themselves and many of us took them up on the offer.

Time itself becomes a little fuzzy at an event like this, you know,  as the real world fades away and the surreal world of of nonstop fan activities takes over. One tends to forget if it is day or night, much less what day it is.

Most of us had to laugh when we saw signs like this pop up a couple of days in, but honestly it was helpful.

The past was also present in references to beloved science fiction from long ago. Dublin’s convention center peppered the areas around the escalators with warning messages like the one to the right. It was advice no fan could ignore.

Whenever we ventured out from the convention center, a lovely harp-shaped bridge greeted us. It was a fine reminder of the two prongs of this literature we came to celebrate: the sleek beauty of tomorrow and the magic we so often associate with yesterday.

Read more about my Worldcon adventures at And the winner, she is …., at  An Irish Worldcon: I’m here! at An New Irish Experience,and at Feeling at home.

Time flies like an arrow. Fruit flies like a banana.

We have Groucho Marx to thank for this witty line. It pops into my head every time I think about how time flies.

Most of my life I’ve considered time, not money, to be my most valuable resource. Maybe I should have put it second to love, or joy, but if I’m honest with myself, I didn’t. Maybe I always thought I was going to die young. Lucky for me, I’m getting a little too old to do that ….

If you cherish your minutes like I do, you tend to be busy, focused and impatient. Friends marvel at how much you get done. They also wish you’d learn to relax more.

This last year has been more intense than most, as I seized the day, the week, and the months to re-release new versions of my six novels.  I was often up at dawn (not my normal), driven to get through one more chapter. I had to make these perfect. I had to get them done.

Then, I did. And, I was exhausted.

I had expected to finish a month sooner, and had scheduled some travel to unwind after my big push. Instead, I ended up rushing off on my trip, finally catching my breath on a five-hour cross country flight that was running over three hours late. Sort of like me. I woke up somewhere on the Pacific coast and thought now what?

Now what, indeed. I ate lunch at the beach. Put my feet in the ocean. Went to a party, saw a live show and a movie, and went wine tasting. I even tried my hand at some virtual reality game involving light sabers and music.

There was pizza and french fries for dinner, lots of ice cream, and plenty of wine. Sometimes that wine was drunk in the middle of the day.

I relaxed. I enjoyed myself. I had fun.

Wow.

Should I have wasted all that time?? You bet. You see, time flies like an arrow. Best use some of it to recharge your batteries and enjoy this wonderful gift of getting to exist. As the fruit flies will tell you, there’s no reason part of it shouldn’t be fun.

Can you sell books on Facebook? Can I?

I received a lot of excellent advice about marketing my books a year ago (thank you Science Fiction and Fantasy Writers of America) but much of it boiled down to this. Concentrate on Amazon and Facebook ads and stop trying to do everything everywhere else.

I liked the simplicity of it. I bought the recommended books on how to use ads on each platform, rolled up my sleeves and got started.

Amazon has been a rocky journey so far, but I am selling books and making progress. Part of my problem is Amazon changed the types of ads available to authors about the time I dove in, so Amazon’s tools for picking my target audience were greatly diminished.

In contrast, Facebook offers the promise of being able to select potential ad readers with a LASER like precision. Oh boy.

For my first novel, I sought out mature women who liked science fiction and fantasy, were interested in telepathy and (I’d been told this was very important) liked or owned a kindle. Wahoo. This group was going to LOVE my spec fiction e-novel about Lola, a forty-something telepath. I mean, how many of those are out there?

It took no time at all for me to have 4823 such women view my ad 10,527 times and click on my link 275 times. It took no time at all for me to spend  $48.98 to make this happen and to sell, you guessed it, not a single book.

Maybe it was a fluke. My second novel is about a young gay male who can alter his appearance. I sought out gay men who liked fantasy novels and had kindles. Before I knew it, 3,472 of them clicked my ad 201 times and bought zero books. I spent $36.64. I was starting to see a pattern.

My working theory was that when people saw my ads on their kindle, or while they were shopping for books on Amazon, they at least were thinking about books. Or buying things. In either case it wasn’t such a large leap to consider buying my book. On the other hand, people scurrying around on Facebook aren’t shopping or thinking about reading. It’s much more of mental detour to make a purchase.

I thought my third novel, though, was different. Twists of Time deals specifically with the damage white nationalism can do, not only to the minorities it targets, but also to the community as a whole. Furthermore, the book has a lot to say about the Dream Act. It addresses why such legislation is needed (though the life of a fictional character), and it provides a lot of historical context most readers are likely to be unaware of.

Perfect for Facebook, right?

I designed my first ad to include a reference to white nationalism. Then I sought out science fiction and fantasy fans who liked time travel stories, had a kindle, and — here was the good part — had expressed an interest in the Dream Act. This was going to be so easy.

Within minutes I had a horrified teacher somewhere forwarding my ad onto her friends claiming I was promoting white nationalism is schools. What?

I changed my ad to make it non-political, and tried again with the same audience.

Within minutes I had some troller claiming he could make time pass more slowly anytime he talked to a democrat.

Alright. Enough of this shit.

To be honest, I did make a few more tweaks and try a few more things, on this book as well as  the first two and the fourth one. My options seems to be (1) pay for a lot of clicks with no results or (2) getting the sort of attention I truly don’t want. Here’s the final tallies.

No, I’m not proud of spending $186.14 for advertising that didn’t produce a single sale, but I guess it does show I don’t give up easily.

If anyone out there is selling books on Facebook, I’d love to hear about it.

Maybe once I get better at designing ads for Amazon, I’ll come back to Facebook and give it another try. Then again, maybe not.

 

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